What Are Negative Keywords?

What Are Negative Keywords? Negative keywords stop your search campaigns from bleeding your budget dry. Negative keywords are the search terms you don’t want to pay for.  They can be used for something as simple as stopping people searching for “dental schools” and “dental clinics”, like stopping someone searching for Hacks” from seeing an ad intended for someone stopping someone who You use them in your PPC accounts to stop irrelevant impressions and clicks by …

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