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landing page conversion rate

Increase Landing Page Conversion Rates with Negative Keywords

Inching out an extra percentage in your PPC campaign creates impressive returns. You’ve likely exhausted most ideas given your time with PPC management. You may feel like there’s a barrier you can’t seem to overcome. Have you considered using negative keywords for your landing page? Let’s get into the details since we’ve likely got your attention. Negative Keyword List: The Basics Negative keywords are the search terms you don’t want your ads matching. They’re the …

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Understanding Google Search Advertising PPC Campaigns

You’re being watched. Sophisticated algorithms are keeping track of your online activities, trying to figure what you’re interested in. If you constantly browse video game websites, you’ll see ads for video games. If you frequent knitting websites, you’ll see ads for yarn and knitting needles. Advertisers use platforms like google and bing to target users looking for products and services they offer. What are Google Ads Google Ads are shown in search results. You can start advertising …

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Using Keyword Match Types in PPC Advertising

Keyword match types tell search engines and advertising platforms how you want your keywords to be triggered. For instance, if you own a dental practice you may want your PPC ads to show for the search term “dentist near me” The quotation marks around a keyword signal that you want the words to appear in that exact order, but don’t mind if words show up before or after the phrase (this is phrase match).  In …

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7 Tips For Building A Negative Keyword List

If you are trying to capitalize on your search engine optimization (SEO), keywords are still the backbone. However, while many marketers are understanding the importance of using keywords, too many are neglecting to make the most of negative keywords. In this regard, you will want to put together a negative keyword list that you can use to get the most of your marketing. Consider these points so that you can learn the ins and outs …

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Understanding The Google Search Ad Auction

Did you know that businesses double their revenue for every dollar spent on Google AdWords? There’s no other form of advertising that can compete with this type of intent to purchase. Yet, these results haven’t stopped some experts from warning companies away from Google AdWords. Why? They site variables such as paying for clicks, difficulty competing with major companies, and the high cost of making a mistake. While we agree that these concerns can dog a company, they don’t …

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Google PPC Ads

How To Edit Or Permanently Remove Negative Keyword Lists

Did you know that on average, 41% of clicks go to the first three paid ads on the results page? It’s crucial to spend your money on Adwords wisely and bid on the most lucrative terms for your business. The secret to cutting down on irrelevant traffic and reducing the wasted budget is learning how to use negative keywords to your benefit. Luckily for you, we’ve put together a guide to editing and removing the negative keywords that no …

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