Negative Keywords for Dentists PPC Advertising

Pay per click advertising is expensive for many businesses, but that’s because it works.  Google AdWords & PPC advertising for dentists is no different, and if you don’t start with the right negative keywords you are doomed to waste money and lose opportunity every day your campaigns run. Dental PPC ads make a lot of practices wildly profitable.  However, other dental offices report the opposite.  Why is that?  Mostly it comes down to the optimization …

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