Where Can I Find Negative Keywords?

One of the most overlooked tactics when it comes to Google Ads is the proper implementation of Negative Keywords. Negative keywords are used in order to let Google know which search terms you don’t want your ads to appear with. That way, your ads only appear for relevant search terms you define.  This decreases the likelihood your ad will appear to the wrong audience and increases the likelihood your audience will be more qualified. Why …

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