If you are trying to capitalize on your search engine optimization (SEO), keywords are still the backbone.
However, while many marketers are understanding the importance of using keywords, too many are neglecting to make the most of negative keywords.
In this regard, you will want to put together a negative keyword list that you can use to get the most of your marketing.
Consider these points so that you can learn the ins and outs of using negative keywords.
Tips For Creating a Negative Keyword List
First and foremost, what are negative keywords?
These are the search engine optimization keywords that let Google know what you don’t want to pinpoint. Explaining which words you don’t want to target can be every bit as important as optimizing your site by telling Google the words you do want to target.
To this end, follow these points below so that you can learn more about making the most of these keywords:
1. Understand the Basis of Negative Keywords
In the same way that you need to continuously research and optimize keywords, it’s important that you find which negative keywords are essential to your brand or business.
When you have this list, you will be able to know which words to avoid as you carry out your campaigns. By having these lists, you will know which keywords you shouldn’t waste time spending money on in the form of a pay per click campaign.
2. Pay Attention to Click Through Rates
When you are trying to optimize your campaigns, the click-through rate (CTR) is a crucial element that you need to be aware of.
By taking the time to understand these rates, you’ll know whether or not a keyword is worth your time. By pinpointing keywords that have low or diminishing click-through rates, you will be easier able to create a list of words to avoid.
3. Make Use of Google Ad Extensions
The good thing about Google Ads is that you can be strategic about how you handle your negative keywords.
For every search ad you have the opportunity to use Ad Extensions to help it stand out. Extensions display important information about your search result and can increase your CTR.
4. Choose Processes That Aren’t Time-Consuming
Be sure that you figure out the process of handling your negative keywords that doesn’t take up too much of your time.
A lot of people make the mistake of compiling lists that take forever to put together, and that are difficult to search, import, or otherwise use to your advantage. While there is no one right or wrong way to handle your keyword list, you will want to do everything you can to minimize time, because it keeps you efficient and optimized.
5. Decide on the Tools That Will Help You Make Use of Your Keywords
Analytics are your best friend when you are trying to create a negative keyword list.
If you are putting together some quality Pay Per Click advertising campaigns, you will quickly see that there are plenty of analytics tools that will be useful to you. In your dashboard alone you can get the most out of your keyword searches and can get up to the moment information on which keywords are useful and which aren’t performing.
By continuously checking this sort of information, you’ll track how your campaigns are working and can eliminate keywords that aren’t up to par based on the results you are seeking.
7. Utilize Your Google Ads Account
The best thing you can do is continuously ramp up your Google Ads processes so that you are getting the most out of each keyword you use in your campaign.
When you are trying to get the best results, be sure that you are executing your campaigns across the board, which will allow your use of negative keywords to be the icing on the cake.
Google ads strategies include a lot of potential techniques, from creating the best landing pages to making the best use of ad groups. This is something that needs to be continuously learned and honed, so never get satisfied with any one process.
Today’s excellent results can be obsolete tomorrow, so give yourself the best chance for success by doubling down on your negative keyword use with the right overall Google Ads strategies.
Make Use of Negative Keywords
These tips will be useful when you need to put together a negative keyword list.
When you utilize the strategies above, it’ll be easier for you to not only understand what negative keywords are but how to find them and use them en route to the best work possible while building your brand.
Since this level of marketing is necessary to thrive in today’s landscape, make sure that you take these tips to heart.
Consider these tips to learn more about negative keyword lists and how they can be useful to you.