Where Can I Find Negative Keywords?

One of the most overlooked tactics when it comes to Google Ads is the proper implementation of Negative Keywords. Negative keywords are used in order to let Google know which search terms you don’t want your ads to appear with. That way, your ads only appear for relevant search terms you define.  This decreases the likelihood your ad will appear to the wrong audience and increases the likelihood your audience will be more qualified. Why …

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How Negative Keywords Can Save You Money on Google Advertising

How Negative Keywords Can Save You Money on Google Advertising Google Ads is one of the best ways to grow most businesses. Unfortunately, most people don’t understand how to do it effectively. It’s not their fault – a lot goes into having a great google ad campaign which is why many businesses opt to hire a digital marketing agency to do it for them. One of the most important and overlooked strategies is the utilization …

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