One of the most overlooked tactics when it comes to Google Ads is the proper implementation of Negative Keywords. Negative keywords are used in order to let Google know which search terms you don’t want your ads to appear with. That way, your ads only appear for relevant search terms you define. This decreases the likelihood your ad will appear to the wrong audience and increases the likelihood your audience will be more qualified. Why …
How Negative Keywords Can Save You Money on Google Advertising Google Ads is one of the best ways to grow most businesses. Unfortunately, most people don’t understand how to do it effectively. It’s not their fault – a lot goes into having a great google ad campaign which is why many businesses opt to hire a digital marketing agency to do it for them. One of the most important and overlooked strategies is the utilization …
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Negative Keyword List: Career & Job Seekers You might be wondering… “Is it possible to exclude people looking for a job or information about a job from my Google Ads & other PPC campaigns?”. The answer to that question is YES! Start removing job seekers from your search queries by creating a shared negative keyword list with the keywords below & adding it to your campaigns. This general list will work for most businesses, however …
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Pay per click advertising is expensive for many businesses, but that’s because it works. Google AdWords & PPC advertising for dentists is no different, and if you don’t start with the right negative keywords you are doomed to waste money and lose opportunity every day your campaigns run. Dental PPC ads make a lot of practices wildly profitable. However, other dental offices report the opposite. Why is that? Mostly it comes down to the optimization …
Advertising on Google is not as simple as it may seem. The Google Adwords tool is so complex that it takes one person to manage a single account to its maximum potential. But when you are a one-man show for the business and cannot afford to hire an agency to manage your Ad campaigns, Adwords Express comes to your rescue. Google opened this platform to its regular users in 2011 with the sole purpose of …
Keywords form the basis of all kinds of online marketing. It has become an integral part of any campaign today and the entire marketing strategy today is created with the use of relevant keywords. From the blog content, PPC campaigns and social media strategy everything depends on how targeted and effective keywords you choose. With Google’s announcement of blocking access to inactive users for its Keyword Planner tool, every marketer needs to have strong options …