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Negative Keywords To Stop Job Seekers From Clicking Your Ads

Blog, Negative Keyword Lists / By John Dennis / 1 minute of reading

Negative Keyword List: Career & Job Seekers You might be wondering… “Is it possible to exclude people looking for a job or information about a job from my Google Ads & other PPC campaigns?”. The answer to that question is YES! Start removing job seekers from your search queries by creating a shared negative keyword list with the keywords below & adding it to your campaigns. This general list will work for most businesses, however …

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Negative Keywords for Dentists PPC Advertising

Blog, Negative Keyword Lists / By John Dennis / 2 minutes of reading

Pay per click advertising is expensive for many businesses, but that’s because it works. Google AdWords & PPC advertising for dentists is no different, and if you don’t start with the right negative keywords you are doomed to waste money and lose opportunity every day your campaigns run. Dental PPC ads make a lot of practices wildly profitable. However, other dental offices report the opposite. Why is that? Mostly it comes down to the optimization …

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What is AdWords Express by Google?

Blog, Learn PPC / By John Dennis / 3 minutes of reading

Advertising on Google is not as simple as it may seem. The Google Adwords tool is so complex that it takes one person to manage a single account to its maximum potential. But when you are a one-man show for the business and cannot afford to hire an agency to manage your Ad campaigns, Adwords Express comes to your rescue. Google opened this platform to its regular users in 2011 with the sole purpose of …

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The 5 best Google Keyword Planner Alternatives

Blog, Learn PPC / By John Dennis / 3 minutes of reading

Keywords form the basis of all kinds of online marketing. It has become an integral part of any campaign today and the entire marketing strategy today is created with the use of relevant keywords. From the blog content, PPC campaigns and social media strategy everything depends on how targeted and effective keywords you choose. With Google’s announcement of blocking access to inactive users for its Keyword Planner tool, every marketer needs to have strong options …

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Increase Landing Page Conversion Rates with Negative Keywords

Blog, Learn PPC / By John Dennis / 3 minutes of reading

Inching out an extra percentage in your PPC campaign creates impressive returns. You’ve likely exhausted most ideas given your time with PPC management. You may feel like there’s a barrier you can’t seem to overcome. Have you considered using negative keywords for your landing page? Let’s get into the details since we’ve likely got your attention. Negative Keyword List: The Basics Negative keywords are the search terms you don’t want your ads matching. They’re the …

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hand writing the word search advertising

Understanding Google Search Advertising PPC Campaigns

Blog, Learn PPC / By John Dennis / 3 minutes of reading

You’re being watched. Sophisticated algorithms are keeping track of your online activities, trying to figure what you’re interested in. If you constantly browse video game websites, you’ll see ads for video games. If you frequent knitting websites, you’ll see ads for yarn and knitting needles. Advertisers use platforms like google and bing to target users looking for products and services they offer. What are Google Ads Google Ads are shown in search results. You can start advertising …

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