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What is AdWords Express by Google?

Advertising on Google is not as simple as it may seem. The Google Adwords tool is so complex that it takes one person to manage a single account to its maximum potential. But when you are a one-man show for the business and cannot afford to hire an agency to manage your Ad campaigns, Adwords Express comes to your rescue. Google opened this platform to its regular users in 2011 with the sole purpose of …

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The 5 best Google Keyword Planner Alternatives

Keywords form the basis of all kinds of online marketing. It has become an integral part of any campaign today and the entire marketing strategy today is created with the use of relevant keywords. From the blog content, PPC campaigns and social media strategy everything depends on how targeted and effective keywords you choose. With Google’s announcement of blocking access to inactive users for its Keyword Planner tool, every marketer needs to have strong options …

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Increase Landing Page Conversion Rates with Negative Keywords

Inching out an extra percentage in your PPC campaign creates impressive returns. You’ve likely exhausted most ideas given your time with PPC management. You may feel like there’s a barrier you can’t seem to overcome. Have you considered using negative keywords for your landing page? Let’s get into the details since we’ve likely got your attention. Negative Keyword List: The Basics Negative keywords are the search terms you don’t want your ads matching. They’re the …

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Understanding Google Search Advertising PPC Campaigns

You’re being watched. Sophisticated algorithms are keeping track of your online activities, trying to figure what you’re interested in. If you constantly browse video game websites, you’ll see ads for video games. If you frequent knitting websites, you’ll see ads for yarn and knitting needles. Advertisers use platforms like google and bing to target users looking for products and services they offer. What are Google Ads Google Ads are shown in search results. You can start advertising …

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Using Keyword Match Types in PPC Advertising

Keyword match types tell search engines and advertising platforms how you want your keywords to be triggered. For instance, if you own a dental practice you may want your PPC ads to show for the search term “dentist near me” The quotation marks around a keyword signal that you want the words to appear in that exact order, but don’t mind if words show up before or after the phrase (this is phrase match).  In …

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7 Tips For Building A Negative Keyword List

If you are trying to capitalize on your search engine optimization (SEO), keywords are still the backbone. However, while many marketers are understanding the importance of using keywords, too many are neglecting to make the most of negative keywords. In this regard, you will want to put together a negative keyword list that you can use to get the most of your marketing. Consider these points so that you can learn the ins and outs …

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