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What Are Negative Keywords?

What Are Negative Keywords? Negative keywords stop your search campaigns from bleeding your budget dry. Negative keywords are the search terms you don’t want to pay for.  They can be used for something as simple as stopping people searching for “dental schools” and “dental clinics”, like stopping someone searching for Hacks” from seeing an ad …

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About Negative Keyword Lists

About Negative Keyword Lists No one enjoys looking in their search terms report and finding that they spent half their budget on irrelevant clicks. Without negative keywords your accounts will receive lower quality impressions, clicks, and as a result, your quality scores will go down, your costs will go up, and the likely hood of …

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