Negative Keyword Research
Okay so you want to try and stop the bleeding before it starts right? Good Thinking!
When starting a new account you should always create a negative keyword list. During your initial negative keyword planning phase, you will come across irrelevant terms. When you see them write them down.
There will always be basic terms you want to avoid using in every account. Check out our Most Wanted list for the keywords you should remove from every PPC campaign.
But how can you do smart research before you start getting data back in your search term reports?