Understanding The Google Search Ad Auction
Did you know that businesses double their revenue for every dollar spent on Google AdWords? There’s no other form of advertising that can compete with this type of intent to purchase.
Yet, these results haven’t stopped some experts from warning companies away from Google AdWords.
Why? They site variables such as paying for clicks, difficulty competing with major companies, and the high cost of making a mistake.
While we agree that these concerns can dog a company, they don’t have to. Google AdWords remains a valuable tool that your company simply can’t do without. Read on for our guide to Google Ads campaign strategies and how to avoid these pitfalls.
What Do You Pay For?
With Google AdWords, yes, you pay for clicks. But you do so within the context of quality and strategy. What do we mean by this?
When you pay for a keyword, you strategically bid on it. This means you remain in control of the quality of the keyword. In other words, you only pay when someone searches your keyword and then clicks on your ad.
If you understand how to use your search terms report strategically and you add the right negative keywords, you can direct massive amounts of traffic to your site. What’s more, this traffic will be highly qualified and ready to make a purchase.
Dealing with the Competition
While some critics of PPC ads claim competing against big companies is impossible, we cry, “Foul,” on this one. You see, with as little as a $300 budget, even a small business can start driving serious conversions.
Why $300? This allows you to get enough data and clicks to make sound decisions about enhancements and changes to your campaign. Armed with this information, you can make modifications that ramp up your conversions and ROI.
This knowledge also helps you to identify your most effective ad campaigns and double down on your spend. And if something isn’t working? Simply click pause to stop spending until you can fix the problem.
With Google ads, you have control and flexibility, without breaking the bank in the process. What does this mean for your company? The ability to compete with even the biggest players.
The critics are right when it comes to AdWords mistakes costing companies. But you know what’s great about a mistake? Once you identify it, you can fix it.
What’s more, just about any mistake can cost your company money. Again, the key remains identifying and solving problems before they cause major expenditures.
What are the most egregious errors we see when it comes to Google AdWords?
- Failing to add negative keywords
- Poor advertising copy
- Not monitoring search terms
- Improper bidding (e.g. neglecting brand match modifier, phrase match, and etc.)
- Linking to bad landing pages
- Improper date/time bidding
- Ineffective budgeting
Now that you know exactly where the red flags are when it comes to advertising on Google, you can avoid them before they sabotage your next ad campaign. If you remain unsure where to start, hire a Google AdWords specialist to guide you.
The Google Ads Campaign Gold Mine
From hiring practices to taxes, overhead to worker’s comp issues, there are millions of business mistakes that cost companies each year. With a little know-how, Google Ads campaign mistakes don’t have to be counted among these.
When done properly, Google AdWords represents a gold mine to businesses of every size. Don’t give up on your next Google Ads campaign just because of the potential for problems.
Instead, learn how to catch problems before they happen. When you remain proactive and strategic, you’ll be flabbergasted by the great results.
Read on to learn more about negative keywords lists and how they can help you succeed with Google AdWords.