One of the most overlooked tactics when it comes to Google Ads is the proper implementation of Negative Keywords.
Negative keywords are used in order to let Google know which search terms you don’t want your ads to appear with. That way, your ads only appear for relevant search terms you define.
This decreases the likelihood your ad will appear to the wrong audience and increases the likelihood your audience will be more qualified.
Why Should I Use Negative Keywords?
When you are creating ads in Google, the purpose is to receive clicks, traffic, and conversions. You want to ensure that you receive the highest return on your investment. While there are a number of tactics and tools that you can use in order to optimize and create a valuable campaign, one of the easiest and most effective is using negative keywords.
Negative keywords have a number of beneficial uses that will help you to receive the highest ROI on your ads.
- Using negative keywords allows you to inform Google which words you want to prevent your ad from being shown. If a searcher uses the keywords that you specify in their search queries, your ad will not appear to them.
- Keeping your ad from appearing to an audience who is likely not interested in your business or product ensures that when your ad does appear, it appears for your intended audience. Your intended audience is made up of those who are most likely to click on your ads and end up becoming customers.
- Without negative keywords, your ad will show up for people who are less likely to convert. Oftentimes these people will still click on your ad, yet they will click without purchasing. You end up paying for these clicks that are not fruitful, which lowers your ROI.
- Ensuring that your ad only appears to your target market also ensures that the people clicking on your ad are likely to become customers. This helps you to receive the highest ROI, because you are only paying for clicks of people that will probably convert.
5 Ways to Find Negative Keywords
Understanding the importance of using negative keywords is simply the first step. Once you know that you need them, then you need to find them. Here are the 5 best ways to find negative keywords.
1. Manual Search
A manual search is a simple and effective way to find negative keywords. Begin by writing out some keywords that you want to use to build your advertisement and then search them on Google. Notice the results that are advertised, determine if any are unrelated, and look at what words are included that are bringing up these unrelated ads. This information should give you an idea of words that can be considered as negative keywords.
2. Use a Keyword Planner
The purpose of a keyword planner is to check out keywords that are unrelated, to determine if they are relevant, and to add negative keywords. When you use the keyword planner, you simply type in a keyword in order to be given a list of suggestions.
3. Purchase a Keyword List
There are a number of businesses that will actually craft a unique list of negative keywords for your business, completely based on your particular needs. One such business is Negative Keyword Lists. They do all the hard and time-consuming work of finding the most relevant negative keywords for you, so that you can focus on something else.
Purchasing a negative keyword list is a great idea because it will save you time. If you’re a business owner, you already have a million hats to wear, and your time is valuable. When you pass this task to someone else you’re relieving yourself and freeing yourself to work on something else.
It will also save you money to purchase your negative keyword list. Businesses such as Negative Keyword Lists are made up of professionals who have loads of experience in finding the best negative keywords. By hiring them to do this work, you will notice that the results of your negative keywords will be greater, thereby earning you more profit. With a higher ROI, you’ll be saving money in no time.
Purchasing a negative keyword list will provide you with the peace of mind that comes with knowing a tedious and difficult, yet incredibly important task, is in the best hands. You won’t have to worry about covering all your bases because the business you hire will take care of it for you.
4. Suggestions from Google
When you’re typing in your keywords into the search box, Google will show you suggestions of other keywords that are commonly searched along with it. These suggestions are probable negative keywords. Pay attention to which of these words aren’t relevant to your business and add them to your negative keyword list.
5. Use Competitor Brand Names
When you run an ad campaign, your purpose is increased traffic and conversion. If you don’t meet your goal, then your entire campaign was in vain. You definitely don’t want your competitors to turn up when people are searching for your keywords; you want them to see you.
In order to keep your competitors’ ads out of your campaigns, use their names as negative keywords. What sometimes happens is that someone will search for your competitor along with a few keywords that are relevant to you. The searcher will click on the ad of the competitor that they were looking for, essentially ignoring you. Google will begin to think that you’re not relevant and your quality score will go down.
Keep your ads off your competitors’ campaigns and keep your competitors’ ads off of your campaigns by using their names as negative keywords.
Save Money with Negative Keywords
When you set up negative keywords you will find that you’re saving, as well as earning, a lot more money. Your ads will be the most effective and the people who click on them will be likely to buy. You’ll save money by not having to pay for clicks that don’t convert as often.
Purchase a negative keyword list in order to ensure the most effective negative keywords, thereby saving you the highest amount of money.