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- How to Add Account Level Negative KeywordsLearn how to add Account Level Negative Keywords to you Google Ads Account with this instructional video and step by step guide (hint it is really easy):… Read more: How to Add Account Level Negative Keywords
- Top Tip to Avoid Irrelevant Search Terms
What many advertisers are not aware of is that exact match is really good for keeping the intent and relevance of a search on target. Phrase match and broad match keywords tend to produce the majority of irrelevant search terms. This is where you will end up wasting money.